PIKII
Individual Work
2C Product, Life Style App
PIKII is a lifestyle APP, to improve people’s experience of eating in restaurants or eating at home. Users can tag their food preferences through PIKII, and when several people eat together, PIKII can summarize all users’ food preferences and sort the menu by the outcome. PIKII encourages users to eat what they like and wants, to make everyone at the table enjoy better meals.
Insight:
Can We Be Picky Eaters Without Shame?
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Chinese meals have always been eaten communally around a table with shared dishes in the middle. Dinners are seen as a tool to build and strengthen relationships in Chinese society. In China, however, there is a distinct divide in food based on regions and ethnic minorities. When people from all over China get together for dinner, how to make the dishes on a table satisfy everyone's preferences as much as possible has become an art.
User Research
Questionnaire Design
The questionnaire consists of 24 questions and is expected to take 2 minutes 108 questionnaires were distributed and 105 were valid.
The questionnaire consists of 24 questions and is expected to take 2 minutes 108 questionnaires were distributed and 105 were valid.
Claim：
The palatability of dishes when eating out affects people's experience.
One-on-one Interview
I chose 7 people to interview from the questionnaires. They have different degrees of picky and frequency of ordering.
1. What are the difficulties of maintaining your food habits？
2. Talk about some special preferences and common preferences of food of your friends, families, and contacts.
3. Talk about an impressive meal experience. Good or bad.
I chose 7 people to interview from the questionnaires. They have different degrees of picky and frequency of ordering.
1. What are the difficulties of maintaining your food habits？
2. Talk about some special preferences and common preferences of food of your friends, families, and contacts.
3. Talk about an impressive meal experience. Good or bad.
Persona
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Journey Map
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Function Map
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Final UI Design
QR code’s color palette consistent with the application’s color system. QR code’s special style makes the overall interface visual experience more holistic and pleasant.
Quick Invite: This function provides a more efficient approach to invite friends who users last contact with. In this way, the connections between users improve stickiness.
Each dish on the menu shows its percentage of preference. (Different percentages may lead to the same outcome)
Click the profile picture can check the individual's preference at the bottom drawer.
Logo Design
The logo design uses a preference color system to form a plate, and the overall style is simple and pleasant.
It symbolizes the core features of the product: personalization and data-based recommendation systems make our meal experience better.
Design System
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Yellow, blue, and red represent different attitudes toward food. The whole interface system consists of this color system.
At the bottom of the navigation, I use a special style to highlight icons, which leads to a sense of relaxation.
The monthly achievement system encourages users to use the App for a long time through positive feedback.